Donor Cultivation and the Donor Lifecycle Map A New Framework for Fundraising
Aus der Reihe
Wiley Nonprofit Authority
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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52,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
16.10.2013
Verlag
Wiley-ScrivenerSeitenzahl
240 (Printausgabe)
Dateigröße
4947 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118603765
A fresh look at fundraising that depends upon the donor
lifecycle, resulting in increased financial resources over time and
a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor
Cultivation and the Donor Life Cycle Map presents the donor
lifecycle map, which is circular in form, revealing how the
convergence of the two subject matters--cultivation and the
lifecycle map--can lead to better and more strategic
fundraising. Author Deborah Kaplan Polivy specifically addresses
the topic of cultivation and how, when focused over the donor
lifecycle, it can become a logical and focused activity for
obtaining increasingly large gifts.
* Step-by-step guidance and practical tools for understanding and
making the most of the donor lifecycle
* Coverage includes Introduction to Donor Cultivation, Defining
Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle:
How and Where They Intersect, and Impediments to the Implementation
Process
* Features a companion website with a variety of online tools to
help readers implement key concepts
* Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor Life Cycle Map seeks to
change the perspective from transactional fundraising to recurring
fundraising, beginning with the first donation and extending to the
very last--an endowment that keeps on giving even after
death.
lifecycle, resulting in increased financial resources over time and
a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor
Cultivation and the Donor Life Cycle Map presents the donor
lifecycle map, which is circular in form, revealing how the
convergence of the two subject matters--cultivation and the
lifecycle map--can lead to better and more strategic
fundraising. Author Deborah Kaplan Polivy specifically addresses
the topic of cultivation and how, when focused over the donor
lifecycle, it can become a logical and focused activity for
obtaining increasingly large gifts.
* Step-by-step guidance and practical tools for understanding and
making the most of the donor lifecycle
* Coverage includes Introduction to Donor Cultivation, Defining
Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle:
How and Where They Intersect, and Impediments to the Implementation
Process
* Features a companion website with a variety of online tools to
help readers implement key concepts
* Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor Life Cycle Map seeks to
change the perspective from transactional fundraising to recurring
fundraising, beginning with the first donation and extending to the
very last--an endowment that keeps on giving even after
death.
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