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Introducing Business English

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.09.2015

Verlag

Taylor & Francis

Seitenzahl

184

Maße (L/B/H)

23,4/15,6/1 cm

Gewicht

289 g

Auflage

1st ed.

Sprache

Englisch

ISBN

978-1-138-01631-6

Beschreibung

Rezension

"This introduction to Business English covers an impressively wide scope including its history, characteristics, use, users, and teaching. The information is most up to date and presented in a highly accessible style. The glossing of key concepts and terms in the text is extraordinarily helpful. A must-read for anyone interested in Business English or seeking guidance on research-informed practice in their Business English classroom!"
Zuocheng Zhang, University of New England, Australia

"Moving beyond a traditional textbook, this volume skillfully combines up-to-date theory with practical strategies for the Business English classroom. The authors are well-known experts of BE, ESBP and ESP at large. The chapters cover a wide range of workplace settings, from face-to-face meetings to contemporary web-based communication. This book offers a novel hands-on approach to teaching English as the lingua franca of business, and is an invaluable resource for all students and practitioners within the field."
Ulla M. Connor, Indiana University-Purdue University at Indianapolis, USA

"This book is a welcome and long-overdue addition to the field of Business English, providing an extremely comprehensive and authoritative introduction for both undergraduate and postgraduate students and language teachers. The authors, both highly regarded researchers and practitioners in the field, cover a wide range of key topics and current issues, drawing on a wide international base of teaching and research contexts to do so."
Pamela Rogerson-Revell, University of Leicester, UK

"Introducing Business English is an outstanding guide to teaching BELF. Additionally, the two authors have remarkably synthesised both theory and practice in a way that can be accessible to multiple readers, from researchers to practitioners or students, and be implementedin the Business English classroom."
Álvaro Subero-Sáenz, Hubei University of Science and Technology, China, in English for Specific Purposes Journal 

"This book offers and exhaustive overview of Business English research and its implementation in the classroom. It emphasizes the idea that research findings should inform teaching. Special emphasis is placed on the use of authentic spoken and written Business English and the close relationship between these forms of communication."

María Vázquez-Amador, University of Cádiz, Spain, in ESP Today Journal

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.09.2015

Verlag

Taylor & Francis

Seitenzahl

184

Maße (L/B/H)

23,4/15,6/1 cm

Gewicht

289 g

Auflage

1st ed.

Sprache

Englisch

ISBN

978-1-138-01631-6

EU-Ansprechpartner

Taylor & Francis Verlag GmbH
Kaufingerstraße 24
80331 München
DE
GPSR@taylorandfrancis.com

Herstelleradresse

Taylor & Francis Group
5 Howick Place
SW1P 1WG London
UK
GPSR@taylorandfrancis.com

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Die Leseprobe wird geladen.
  • Produktbild: Introducing Business English
  • Produktbild: Introducing Business English
  • Part 1: Introduction
    1. What is Business English?
    2. International Business English and Business English as a Lingua Franca
    Part 2: Spoken Business English
    3. Introducing Spoken Business English
    4. Intercultural Business Interactions
    5. Teaching Spoken Business English
    Part 3: Written Business English
    6. Introducing Written Business English
    7. Understanding Written Business English
    8. Teaching Written Business English
    Part 4: The Modern Business World
    9. Intertextuality and Interdiscursivity in Business English
    10. New Media and Business English
    Part 5: Learners, Teachers and Materials
    11. Teaching approaches and Business English
    12. Designing Business English teaching materials
    13. Business English Resources
    References
    Index