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Produktbild: The Art of Client Service

The Art of Client Service The Classic Guide, Updated for Today's Marketers and Advertisers

31,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

22.04.2016

Verlag

John Wiley & Sons

Seitenzahl

288

Maße (L/B/H)

22,3/14,4/3,5 cm

Gewicht

410 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-119-22782-3

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

22.04.2016

Verlag

John Wiley & Sons

Seitenzahl

288

Maße (L/B/H)

22,3/14,4/3,5 cm

Gewicht

410 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-119-22782-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Art of Client Service
  • Dedication
     
    Foreword
     
    Introduction
     
    1. What Makes Great Client Service?
     
    PART ONE: HOW TO BE GREAT WITH CLIENTS
     
    2. Account Management's Role
     
    3. Achieving The Next Level
     
    4. Transforming A Career Into A Calling
     
    PART TWO: WINNING NEW BUSINESS FOR YOUR AGENCY
     
    5. New Business: What It Is, Why It Is Important, And Why You Should Give A Damn
     
    6. How To Contribute Before, During, And After Pitch Day
     
    7. Getting To Yes
     
    PART THREE: BEGINNINNG A CLIENT RELATIONSHIP
     
    8. In A High-Tech World, Be Low-Tech
     
    9. What Success Looks Like
     
    10. Always Manage Client Expectations From The Outset
     
    11. Be Multilingual
     
    12. Live The Client's Brand
     
    13. Ask, "What Do My Colleagues Need To Create Great Advertising?" Then Deliver It
     
    PART FOUR: HOW TO...
     
    14. Run A Meeting
     
    15. Brief A Colleague
     
    16. Write A Conference Report
     
    17. Perfect The Perfect Scope Of Work
     
    18. Craft That Schedule You Need To Create
     
    19. Build A Better Budget
     
    20. Draft A Letter Of Proposal
     
    21. Create A Powerpoint Presentation
     
    PART FIVE: FORMULATNG THE BRIEF THAT DRIVES GREAT CREATIVE
     
    22. Take The Word Brief Seriously
     
    23. What Makes A Brilliant Brief?
     
    24. In Writing The Brief, Provide The Client's Perspective
     
    25. Know When To Look It Up; Know When To Make It Up
     
    PART SIX:ESTABLISHING TRUST WITH CLIENTS
     
    26. Great Work Wins Business; A Great Relationship Keeps It.
     
    27. Client Presentations Are As Important As New Business Presentations
     
    28. Always Ask, "Does This Advertising Pass The 'So What' Test?"
     
    29. Don't Fall In Love With Good Work; Don't Fall For Bad Work
     
    30. Choice Is Good
     
    31. Fight About The Work With Colleagues; Fight For It With Clients
     
    32. Do Not Sell
     
    33. Bring Your Clients Into The Process Early And Often
     
    34. Respect What It Takes To Do Great Creative
     
    35. Credit Is For Creative Directors
     
    36. We Are Smarter Together Than We Are Alone
     
    37. Judgment Overrides Any Rule
     
    38. Ideas Are The Currency We Trade In
     
    PART SEVEN: BUILDING LONG-TERM CLIENT RELATIONSHIPS
     
    39. Make No Commitment Without Consultation
     
    40. Take On The Coloration Of Your Clients; Do Not Compromise Your Character
     
    41. Never Forget It's A Business
     
    42. Once A Client, Always A Client
     
    43. Going Rogue
     
    PART EIGHT: HOW TO DEAL WITH UNHAPPY CLIENTS
     
    44. Always Think Endgame
     
    45. No Surprises About Money Or Time
     
    46. Deal With Problems Head- On
     
    47. If Things Go Wrong, Take The Blame
     
    48. What Happens When I Screw Up?
     
    49. Getting Fired
     
    PART NINE: REGAINING CLIENT TRUST
     
    50. How Happy Clients Help You Gain New Ones
     
    51. Five Client Challenges To Agencies
     
    52. Five Client Service Principles To Believe In
     
    Acknowledgments: Remember To Say "Thank You"
     
    POSTSCRIPT
     
    About The Author
     
    A Bunch Of Books To Make You Better At What You D