Naked Marketing A journey to the future of marketing
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
- Englisch ausgewählt
- Dänisch 8,99 €
8,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Altersempfehlung
ab 12 Jahr(e)
Erscheinungsdatum
30.11.2015
Verlag
BoD - Books on DemandSeitenzahl
132 (Printausgabe)
Dateigröße
2146 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9788771708196
Traditional marketing is dying. It's getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring.
In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They're talking to each other, their friends, colleagues, and family members.
Unless you give them something worth talking about, they won't be talking about you or your product.
Companies - and their marketing programs - are no longer opaque. They have become naked. In this book you will explore how you need to redefine your marketing if you want to connect with your customers. Part travelogue, part extended essay, this book is the perfect guide on how to navigating in a naked world.
In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They're talking to each other, their friends, colleagues, and family members.
Unless you give them something worth talking about, they won't be talking about you or your product.
Companies - and their marketing programs - are no longer opaque. They have become naked. In this book you will explore how you need to redefine your marketing if you want to connect with your customers. Part travelogue, part extended essay, this book is the perfect guide on how to navigating in a naked world.
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