Eye Tracking in Tourism

“The chapters in this book provide a thorough and systematic review of the literature and reveal the detail of the experiment process, data analysis, and interpretation, which aid beginners when they first carry out eye-tracking experiments in their tourism studies. … In general, the content presentation of the book offers rich information about using a multisource approach and data triangulation with eye-tracking technology to analyzing online/offline tourist behavior while reducing the potential biases that can appear in traditional methods.” (Sunny Zhenzhen Nong and Lawrence Hoc Nang Fong, Information Technology & Tourism, Vol. 23, 2021)

Prof. 


Mattia Rainoldi
is a Researcher and Lecturer in the Department of Innovation and Management in Tourism and Head of the eTourism Lab at Salzburg University of Applied Sciences (Austria). Mr. Rainoldi directs interdisciplinary research projects engaging extensively with international academic and industry partners. Prior to joining academia, he gained broad international experience in the tourism and hospitality sector. His research interests lie in the areas of digital technology, work, and leisure.

Prof. Mario Jooss
is a Senior Researcher and Lecturer in the Department of Innovation and Management in Tourism, and the Head of the Tourism Research Department at Salzburg University of Applied Sciences (Austria). His research focuses on digital technologies and innovation management in tourism. Prof. Jooss has co-authored and co-edited several books including "Social Media Marketing and Management in Tourism".