Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry The Markets of China and USA
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Form:Einzelkauf Download
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Sprache:Englisch
39,99 €
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Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Nein
Erscheinungsdatum
27.04.2021
Verlag
GRINSeitenzahl
193 (Printausgabe)
Dateigröße
4846 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783346395597
Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Northwestern Switzerland, language: English, abstract: This Master thesis explores the phenomenon of Digital Content Marketing (DCM) by evaluating if content marketing and its tools have a positive impact on global companies in the chemical industry.
Rapid globalization and the development of new markets at an increasingly global scale have made DCM more important. However, global companies are facing new challenges, like new technological developments and trends and a changing consumer landscape that requires new marketing approaches.
Strategies are required to overcome these challenges, adopt DCM techniques and use current techniques to gain competitive advantages.
However, there are still companies that have not included digital content in their marketing strategy. Others have difficulties making their marketing content unique and powerful. The main issue is often measuring the effectiveness of one's digital content to determine whether DCM has a positive impact.
Rapid globalization and the development of new markets at an increasingly global scale have made DCM more important. However, global companies are facing new challenges, like new technological developments and trends and a changing consumer landscape that requires new marketing approaches.
Strategies are required to overcome these challenges, adopt DCM techniques and use current techniques to gain competitive advantages.
However, there are still companies that have not included digital content in their marketing strategy. Others have difficulties making their marketing content unique and powerful. The main issue is often measuring the effectiveness of one's digital content to determine whether DCM has a positive impact.
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