Brave New World Revisited

Big Brother (via smartphones, cctv, Windows, etc.) is watching our every move. Not only for so-called security measures, but also for commercial reasons (Big Data), which is what Brave New World was about, to a certain extent. Keep the masses happy through consumption of goods, instead of punishing them for not following the rules. Hence, a.o., the smartphones, the gazillion apps, the stuff that's played on the radio and television (numb the minds instead of stimulating them). So many years after BNW, Huxley wrote a non-fiction book on certain themes that were used in his fable. My edition has a foreword, about Huxley's life and works, by David Bradshaw. In the introduction, Huxley wrote that one should read his commentary - and I quote - "against a background of thoughts about the Hungarian uprising and its repression, about the H-bombs, about the cost of what every nation refers to as 'defence', about those endless columns of uniformed boys, white, black, brown, yellow, marching obdiently towards the common grave." The chapters are to be read in order, as Huxley sometimes referred to a previous chapter when talking about a next theme. Discussed themes: 1) Overpopulation 2) Quantity, Quality, Morality 3) Over-organization 4) Propaganda in a Democratic Society 5) Propaganda under a Dictatorship 6) The Arts of Selling (also discussed in Philippe Breton's La parole manipulée) 7) Brainwashing 8) Chemical Persuasion 9) Subconscious Persuasion 10) Hypnopaedia 11) Education for Freedom 12) What Can Be Done? No matter when Huxley wrote his afterthoughts, each subject is still of importance today, perhaps more than ever. Overpopulation (now there are x-times mores people on the planet than several decades ago, thank to better hygiene, better nutrition, better medicine, ...), but this also has its consequences (both positive and negative). Depending on who's in power, each discussed item can be handled for good or for worse. However, one can't deny that in today's day and age, there's manipulation everywhere; in the food industry, in the media, in marketing, ... We are constantly bombarded with (flashy) ads, news, bright colours, loud sounds, censoring, and more, which makes it hard to think critically and not accept everything blindly. But in some regions, the situation is improving for the better, little by little. To cut things short, whether you liked Brave New World (the story) or not, read Huxley's afterthoughts and compare them with how we're living today and have been living for the last x-years. For some, it may confirm what they've been thinking for so long, for other it may indeed be an eye-opener. Orwell and Huxley were visionaries, that's a fact. Heavily recommended!