The Permanent Campaign New Media, New Politics

«‘The Permanent Campaign’ offers an important and provocative new perspective on the changes occurring within politics as it enters the Digital Age. Through a series of innovative analyses of popular online social spaces such as Facebook, Twitter, and the blogosphere the authors show how the Web 2.0 environment creates a more networked, transient and ‘moment’- based campaign environment that fundamentally challenges parties’ and candidates’ ability to maintain a coherent, durable and visible presence. The result is a new understanding of the notion of the ‘permanent campaign’ that moves it beyond the standard temporal approach adopted within political science to a more ubiquitous social and spatially embedded concept, in which ‘flux’ itself becomes the new permanence.» (Rachel Gibson, University of Manchester)
«‘The Permanent Campaign’ offers an important and provocative new perspective on the changes occurring within politics as it enters the Digital Age. Through a series of innovative analyses of popular online social spaces such as Facebook, Twitter, and the blogosphere the authors show how the Web 2.0 environment creates a more networked, transient and ‘moment’- based campaign environment that fundamentally challenges parties’ and candidates’ ability to maintain a coherent, durable and visible presence. The result is a new understanding of the notion of the ‘permanent campaign’ that moves it beyond the standard temporal approach adopted within political science to a more ubiquitous social and spatially embedded concept, in which ‘flux’ itself becomes the new permanence.» (Rachel Gibson, University of Manchester)