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Produktbild: Brief

Brief Make a Bigger Impact by Saying Less

23,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

10.02.2014

Verlag

John Wiley & Sons Inc

Seitenzahl

256

Maße (L/B/H)

23,6/15,6/0,2 cm

Gewicht

449 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-70496-7

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

10.02.2014

Verlag

John Wiley & Sons Inc

Seitenzahl

256

Maße (L/B/H)

23,6/15,6/0,2 cm

Gewicht

449 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-70496-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Brief

  • Foreword xiii

    Acknowledgments xv

    Preface xvii

    Part One Awareness: Heightened Awareness In a World Begging for Brief 1

    1 Why Brevity Is Vital 3

    Get to the Point or Pay the Price 3

    Executive-Interrupted 5

    Who's Responsible for Adapting When the Message Is Not Being Heard? 9

    Timing Is of the Essence 9

    BRIEF Balance: The Harmony of Clear, Concise, and Compelling 10

    A BRIEF Timeout 11

    2 Mindful of Mind-filled-ness 13

    Brevity Is Like an Instant Stress Release 13

    Battling Overcapacity 14

    1. Information Inundation-The Water's Rising 15

    2. Inattention-The Muscle Is Weakening 17

    3. Interruption-The Rate Is Alarming 19

    4. Impatience-The Ice Is Thinning 21

    What Does It All Mean? 22

    Your New Reality: There's No Time for a Slow Buildup 22

    Test Yourself 24

    Examination of Brevity 24

    A New Professional Standard 25

    3 Why You Struggle with Brevity: The Seven Capital Sins 27

    Why Is It So Difficult? 27

    1. Cowardice 28

    2. Confidence 29

    3. Callousness 29

    4. Comfort 30

    5. Confusion 31

    6. Complication 31

    7. Carelessness 32

    4 The Big Bang of Brevity 35

    A Success Story 35

    Part Two Discipline: How to Gain Discipline To Be Clear and Concise 41

    5 Mental Muscle Memory to Master Brevity 43

    The Exercise of Brevity 43

    6 Map It: From Mind Mapping to BRIEF Maps 45

    Your 11th Grade English Teacher Was Right 45

    An Outline Is Missing, and So Is the Sale 47

    Mind Mapping and the Modern Outline 49

    BRIEF Maps: A Practical Tool for Delivering Brevity 51

    How a BRIEF Map Can Be Used 52

    Wrong Approach: Bob Chooses to Share but Not to Prepare 52

    Right Approach: Bob Prepares a BRIEF Map and Maintains Executive Support 53

    BRIEF Maps: What's the Payoff? 57

    7 Tell It: The Role of Narratives 59

    I'm Tired of Meaningless and Meandering Corporate Jargon. I'm Ready for a Good Story 59

    Where's the Disconnect? When a Story Is Missing 62

    The Birth of Narrative Mapping: A Way to Organize and Deliver Your Story 64

    Rediscovery of Narratives and Storytelling: Breaking through the Blah, Blah, Blah 66

    Listen, I'm Ready for a Story 67

    Think About Your Audience: Journalism 2.0 and the Elements of a Narrative 69

    Narrative Map (De)constructed 75

    Seeing and Hearing Is Believing: The Story of the Evolution of Commerce 76

    8 Talk It: Controlled Conversations and TALC Tracks 81

    Risky Business Trip 82

    Controlled Conversations Are a Game of Tennis, Not Golf 84

    TALC Tracks-A Structure for Balance and Brevity 84

    Be Prepared for Anything 86

    Audience, Audience, Audience 88

    9 Show It: Powerful Ways to Make a Picture Exceed a Thousand Words 91

    Show-and-Tell: Which Would You Choose? 91

    You Can See the Shift 92

    Seeing Supersedes Reading 93

    A Visual Language 94

    Connect an Image with Your Story 96

    Momentary Magic: Infographics in Business 97

    Breakdown of Complex Information 98

    The Age of YouTube and Business 99

    TL; DR: Too Long; Didn't Read 101

    10 Putting Brevity to Work: Grainger and the Al and Betty Story 105

    Part Three Decisiveness: Gaining the Decisiveness To Know When and Where to Be Brief 111

    11 Meeting You Halfway 113

    Defeat the Villains of Meetings 113

    Meeting Villain #1: Time 114

    Meeting Villain #2: Type 115

    Meeting Villain #3: Tyrants 116

    Change the Format and Tone-Make It a Conversation 118

    Put BRIEF Back into a Briefing 119

    12 Leaving a Smaller Digital Imprint 123

    The Digital Flood 123

    BRIEF Hall of Fame: Verne Harnish 126

    From Social Media to Venture Capital 128

    Social Media Squeeze 130

    13 Presenting a Briefer Case 133

    Practicing What You Preach 133

    The Discipline of Brevity 134

    Putting the Power Back in PowerPoint 138

    Training as a TED Talk 139

    14 Trimming Your Sales (Pitch) 143

    Shut Up and Sell 143

    Billboard on a Bumper Sticker 144

    Time to Be Convincing and Concise 146

    Cut to the Customer's Chase 149

    15 Whose Bright Idea Was That Anyway? 153

    Your Big Idea 153

    A Mission-Critical Narrative 154

    Clear Picture with Radical Focus 157

    The Entrepreneur's Dilemma: Mixed Messages 158

    Tailor Your Pitch to Your Investor's Needs 161

    16 It's Never Really Small Talk 165

    Brevity as a Conversational Life Raft 165

    Momentary Misgivings Stall Momentum 166

    Walk the Walk; Talk the Talk 168

    17 Help Wanted: Master of Brevity 173

    Not the Time for Anxious Rambling 173

    Let Others Lead the Conversation 175

    Talking Your Way out of a Job Offer 177

    18 I've Got Some Good News 183

    Pay the Favor of Brevity Forward 183

    Let the Brilliance Shine Through 184

    Speak the Language of Success 186

    Get into the Habit of Saying, "Thank You" 187

    19 And the Bad News Is... 189

    The Bright (and Brief) Side of Bearing Bad News 189

    Give It to Them Straight 190

    Serving up the S#&$ Sandwich 192

    20 Got-a-Minute Updates 197

    The "Say-Do" Ratio 197

    Be Prepared to Be Lean and Drive Out Wasteful Words 199

    The Most Important Question: Why Am I Here? 204

    Part Four Being Brief Summary and Action Plan 207

    Resources 219

    Notes 221

    About the Author 225

    Index 227