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Retail Marketing Management The 5 Es of Retailing

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Beschreibung

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience -...

Beschreibung

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Rezension

"Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments. The cutting-edge examples of how to excite, educate, enhance their experiences, and engage customers using retail technology, social media and analytics are both inspiring and practically useful. Grewal s book provides valuable guidance."

 

Claes-Göran Sylvén, Roland Fahlin and Jens Nordfält 20181108

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

14.12.2018
Verlag Sage Publications
Seitenzahl

200

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

14.12.2018
Verlag Sage Publications
Seitenzahl

200
Maße (L/B/H)

24,4/17/1,4 cm
Gewicht

521 g
Sprache

Englisch
ISBN

978-1-5264-4685-5
EU-Ansprechpartner

Kolibri 360 GmbH
Ettore-Bugatti-Straße 6-14
51149 Köln
DE
produktsicherheit@kolibri360.de
Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB
orders@sagepub.co.uk

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Die Leseprobe wird geladen.
  • Produktbild: Retail Marketing Management
  • Produktbild: Retail Marketing Management
  • Chapter 1: The Innovative Retailer
    Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset
    Chapter 3: Value Creates Excitement
    Chapter 4: Creating Excitement Using Store Brands
    Chapter 5: Creating Excitement and Enhancing Education Using Social Media
    Chapter 6: Education: The Service Edge
    Chapter 7: Experience: In-Store, Across Channels
    Chapter 8: Engaged Customers Are Loyal
    Chapter 9: Innovative Retail Analytics for Engagement
    Chapter 10: Concluding Thoughts