Quinceañera Style Social Belonging and Latinx Consumer Identities

No prior scholarly approach to [the quinceaÑera] compares with Rachel Valentina GonzÁlez's brilliant analysis...QuinceaÑera Style delivers on its promise to bring out an analysis for the twenty-first century of an established yet ever-evolving tradition in the Americas...In more ways than one, QuinceaÑera Style articulates the underlying reasons why families would spend beyond their means to honor their daughter's transition from childhood to adulthood. (Journal of Folklore Research) A richly nuanced study. (New Books in Folklore) QuinceaÑera Style provides a unique and thorough analysis of quinceaÑeras unlike any currently available...Based on extensive research and employing different methods, such as representational analysis and ethnography, this text has the potential for vast transnational and interdisciplinary reach...the book makes significant scholarly interventions and successfully offers girlhood, media, gender, folklore, and Latinx studies scholars means of expanding understandings of quinceaÑeras through an intersectional lens. (Women's Studies in Communication) Rachel Valentina GonzÁlez has written the anticipated twenty-first-century analysis of quinceaÑera practices...It is a long-overdue book and one for every scholar of folklore and Latinx cultural studies...QuinceaÑera Style is a powerful vehicle for understanding the hypervisibility and invisibility of Latinx residents in US public space and how class performance further initiates belonging and exclusion. It is recommended for graduate students and scholars interested in rethinking heritage studies, ethnic studies, American studies, and humanities analyses of consumption, digital realms, and marketing. (Journal of American Folklore)