The Rise of The Meaningful Economy A megatrend where meaning is a new currency

We are changing what we buy and from whom, how and where we work, what we do with our capital and how we design and run our organisations. The Meaningful Economy is an emerging megatrend and a new lens through which companies and entrepreneurs can look to create value. In short, meaning is a new currency. For individuals, it heralds the emergence of an economic system which supports ever more people living meaningful lives through their economic choices. For businesses and entrepreneurs, it is a new lens through which to look for value creation. And how equally the absence of meaning is a threat to successful businesses today. For societies at large, the rise of the Meaningful Economy offers the potential for human progress and the accelerated achievement of the UN Sustainable Development Goals. Mark Drewell and Björn Larsson’s ground-breaking insights are laid out in a compact accessible format, with supporting full-colour diagrams and photos. Backed by big data, they have shaped a story for our times. They show how beneath the surface and amid the sense that is shared by many that our economic system is broken, we are reaching a tipping point towards a new narrative where people are using their economic power to create a more positive future.