BE 2.0 (Beyond Entrepreneurship 2.0) Turning Your Business into an Enduring Great Company

When the co-founder of Netflix, Reed Hastings, says that he rereads a certain book every year, it must be special. And this book is special indeed. Actually the original 'Beyond Entrepreneurship' was written about thirty years ago and since Bill Lazier, one of the authors died, Jim Collins, the other author was asked to bring the book up to date. And he did, leaving the original mainly intact, and adding through all the chapters little notes, titled 'Jim's view from 2020'. And it still is a great book, as Hastings correctly notices. A must read for every entrepreneur, young or old, with a little or a big business. Essential knowledge for which you do not need a Phd to understand it. The original Preface, in which the whole book is summarized in one little drawing, moved in this new edition to the final chapter of the book. The new preface is a beautiful honest obituary by Jim Collins in honor of his mentor and former co-author. To me it was also the start of a supreme reading experience.