New Approach to Cultural Heritage Profiling Discourse Across Borders

Dr. Le Cheng is Full Professor of legal discourse and translation and Full Professor of law at Zhejiang University. He also serves as Dean of the Institute of Cross-Cultural and Regional Studies, Director of Centre for Legal Discourse and Translation, Director of Centre for Contemporary Chinese Studies. Among others, he is Editor of Translated Series on Heritage Law (China Publishing House of Democrary and Legal System), Editor-in-Chief of International Journal of Legal Discourse (De Gruyter), Co-Editor of Social Semiotics (Taylor & Francis), and Editor of International Journal for the Semiotics of Law (Springer). He has published widely in the areas of heritage studies, cross-cultural studies, semiotics, discourse studies, and interdisciplinary studies.    Jianping Yang is Research Fellow in the Institute of Cross-Cultural and Regional Studies. Her research interest covers cultural memory, heritage narration, and heritage discourse. She has carried out research projects including Exploration of the Cultural Memory of Quzhou Shuitingmen Historical Community and Longjing Cultural Memory Research. She was one of the authors of the book 《坊巷遗韵：衢州水亭门历史文化街区》. Currently, she is engaged in a history and memory research project in Sandefan Village，Shandong Province.     Dr. Jianming Cai is Full Professor at the Institute of Geographical Sciences and Natural Resources Research (IGSN-RR), Chinese Academy of Sciences (CAS). He got his First Degree on urban planning and economic geography from Beijing University, Master Degree on GIS for urban applications from ITC of the Netherlands, and his Ph.D. on sustainable urban development from the University of Hong Kong. He has published more than 150 papers so far in academic journals both in Chinese and English, plus many consultant reports. He frequently serves as Senior Consultant or Expert on sustainable urbanization, regional and urban development, regional cooperation and integration, culture-embedded place-making, urban agriculture, and food security to both international agencies such as World Bank, ADB, EU, Ford, IDRC, DGIS, Lincoln Institute and Chinese governments, as well as private sectors such as Shui On Land. He is also Active Member of many academic associations including Vice-chairman of Chinese Urban Agriculture and Recreational Agriculture Association and Member of Chinese Urban and Regional Planning Association. Dr. Cai’s current research focuses on urban–rural sustainable development with emphases on urban and peri-urban agrotourism, urban–rural linkages, spatial restructuring from cultural perspectives, urban renewal, and innovative space making.