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Produktbild: Entrepreneurship For Dummies

Entrepreneurship For Dummies

Aus der Reihe For Dummies

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Beschreibung

The perfect resource for your journey to start a business   Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect...

Beschreibung

The perfect resource for your journey to start a business
 
Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.
* Understand the process of starting a business, from beginning to end
* Complete the necessary planning and meet legal requirements, without the headache
* Get expert tips and tricks on funding your idea and bringing your product or service to market
* Build the foundation you need to keep your business thriving and growing
 
Entrepreneurship For Dummies supports you as you travel along the road to success.

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.01.2023

Verlag John Wiley & Sons Inc
Seitenzahl

448

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.01.2023

Verlag John Wiley & Sons Inc
Seitenzahl

448

Maße (L/B/H)

23,2/18,5/2,5 cm

Gewicht

856 g

Auflage

2 ed

Sprache

Englisch

ISBN

978-1-119-91263-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Entrepreneurship For Dummies
  • Introduction 1
     
    Part 1: Getting Started in Entrepreneurship 5
     
    Chapter 1: Understanding Entrepreneurship 7
     
    Chapter 2: Entrepreneurship in the 21st Century 25
     
    Chapter 3: Preparing to Seek Opportunity 45
     
    Chapter 4: Testing an Opportunity Before You Leap 61
     
    Part 2: Testing the Feasibility of Your Business Concept 77
     
    Chapter 5: Understanding Your Industry 79
     
    Chapter 6: What Your Customers Can Tell You 95
     
    Chapter 7: Designing Solutions for a New Marketplace 117
     
    Chapter 8: Protecting Your Products and Services 137
     
    Chapter 9: Putting Together Your Founding Team 161
     
    Chapter 10: Getting Solutions to Customers: The Supply Chain 181
     
    Chapter 11: Developing and Testing Your Business Model 193
     
    Chapter 12: Assessing Your Initial Financial Needs 209
     
    Part 3: Designing a Company 231
     
    Chapter 13: Preparing a Business Plan 233
     
    Chapter 14: Finding Money to Start and Grow Your Venture 257
     
    Chapter 15: Starting with the Right Legal Structure 279
     
    Part 4: Growing a Company 297
     
    Chapter 16: Planning for Growth 299
     
    Chapter 17: Developing a Marketing Strategy 333
     
    Chapter 18: Making and Using Money Wisely: The Financial Plan 357
     
    Chapter 19: Planning for Things That Go Bump in the Night 381
     
    Part 5: The Part of Tens 397
     
    Chapter 20: Ten Reasons Not to Start a Business 399
     
    Chapter 21: Ten Ways to Spark Your Innovative Spirit 405
     
    Index 411