Innovations and Challenges in Social Media Discourse Analysis

"Why do we spend so much time on social networking apps? What are we doing there? In this book Zappavigna and Ross consolidate their pioneering work on ambient affiliation - insightfully explaining from a social semiotic perspective how words and images negotiate our relationships as we live our lives on-line."

Jim Martin, University of Sydney, Australia

"Innovations and challenges in social media discourse analysis: Exploring ambient affiliation and social media paralanguage' brings together the field-shaping work on ambient affiliation and paralanguage in a one-stop, cutting-edge exploration of how our everyday interactions create and contest social connections between us. Drawing on a wide range of social media, the book provides an in-depth exploration of language, selfies and emojis. Situated firmly within the Systemic Functional Linguistics, this book is a landmark publication that will be of interest to scholars seeking to analyse the crucial topic of how interpersonal communication works in social media."

Ruth Page, University of Birmingham, UK