Cognitive Commerce, Volume II Understanding Consumer Behaviour in the Era of AI and Machine Learning

Reason Masengu is an accomplished academic and researcher specialising in Marketing and Administration. He holds a PhD from North-West University, South Africa and is Senior Lecturer at Middle East College in Oman, and a Postgraduate Examiner at North-West University. He has authored numerous publications in reputable journals and presented papers at international conferences, contributing to fields such as green tourism, supply chain management, technology adoption in marketing, and sustainable supply chain practices. 

Fungai Jacqueline Kiwa holds a PhD in Cultural Heritage and Information Technology and is Professor of Software Engineering at Chinhoyi University of Technology, Zimbabwe. Her skill set encompasses Artificial Intelligence, innovative IoT framework design, and proficient programming capabilities. She has a deep understanding of programming, software development, and system architecture.

Tatenda T. Chabata is Senior Lecturer/Post Doctoral Fellow at UNISA, South Africa. He has a PhD in Business Management, specialising in digital marketing systems, from the University of Free State, South Africa. He is a dedicated Marketing and Communications professional, a practicing Associate Marketer in South Africa (AMSA) and The Marketing Association of South Africa (MASA). 

Divaries Cosmas Jaravaza is Senior Lecturer at Bindura University of Science Education, Zimbabwe. He holds a PhD in Business from Witwatersrand Business School, South Africa, specialising in marketing, advertising, and cultural perceptions. He has taught a diverse range of subjects from financial accounting to social media marketing. He is a journal reviewer and research coordinator.