The Invention of Creativity Modern Society and the Culture of the New

"Whether you think you are creative or not, you should read on. In carefully dissecting the social and historical constitution of this concept, Andreas Reckwitz provides a compelling account of how creativity has become a defining feature of contemporary society."
Elizabeth Shove, Lancaster University
 
"Reckwitz's The Invention of Creativity is not a "creative industries" book. It is instead a sociology that addresses not so much the aestheticization of society as the societalization of the aesthetic - of the pervasion of what Reckwitz, with Foucault, calls the aesthetic dispositif. Neither a dismissal nor a celebration, the book is instead a genealogy of creativity - of how homo economicus has metamorphosed into homo aestheticus."
Scott Lash, Goldsmiths, University of London "An impressive study."
Die Zeit
 
"With great intelligence and an argument grounded in scholarship, cultural sociologist Andreas Reckwitz shows just why we perceive creativity as a 'natural' human ability, and one that we feel is absolutely essential in order for us to develop and grow as individuals."
Frankfurter Rundschau